Continental

In partnership with Woolworths, Continental required these recipe cards and cookbook, to share inspirational recipes and flavour tips from in-house chef Julianne Lever, for fast, easy and tasty mid-week meals. The campaign was part of a drive to demystify what goes into the pack, to educate consumers that the real ingredients in Continental are picked when they’re in season and then simply dried and skillfully prepared by chefs. Some image manipulation and retouching was required in this job, to create more background and allow for text overlay.